Geno has a unique eye for composition and light. He’s also got an insatiable appetite for detail. So when we needed to update the Texas Dairy Queen menu, naturally Geno was my guy. He’s done amazing work for me over the years in other industries, but his passion for the craft really comes to life when he’s on the camera side of a culinary product. The work Geno did transformed our menus from mundane to downright mouthwatering.